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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Critical Thinking Training
Friday
, 
September 
27
 at 
7:00pm
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Critical Thinking Training

Critical Thinking is an important part of school. In fact, critical thinking is taught at all levels in nearly every subject taught in school today. From pre-school all the way up to doctoral level studies, Critical Thinking is a fundamental concept that should be part of the curriculum. Critical Thinking training can give students a deeper understanding of this idea and help them become experts in it.

CRITICAL THINKING teaches students how to think critically, which is a more advanced version of what they already know, but one that makes them think more thoroughly. It helps you teach the class and also help you demonstrate the class. The benefits of critical thinking skills will help you deliver lectures, interact with students, and also help you demonstrate ability in various scenarios.

One benefit of taking critical thinking courses is that it helps you improve logic and critical thinking skills. The main idea behind critical thinking is to look for a pattern and sequence in the data and then draw inferences from that pattern and sequence. You do not just jump to a conclusion; rather you look for all the possible possibilities and try to find an answer that will fit with your prior beliefs. For example, if I told you that two make five, you would probably believe this to be true because you have always heard this type of information before. If you were to fall for this logic, you could then argue that the correct answer must be three and two make five.

Another benefit is that these training programs help you learn how to develop critical thinking skills when working in real life situations. For instance, if you are driving on the freeway, you may have a car accident. As the driver, you may feel that you are responsible for this situation because you were the only vehicle that didn't break out of traffic. In some cases, you may decide to try to blame the other drivers for being in a hurry and driving carelessly. You may argue that you will show your insurance agent that you are a riskier driver than normal.

Some of the best critical thinking courses teach students how to avoid these types of arguments. Rather than trying to prove a claim using logic, they show students how to use basic human psychology to make better arguments and more reasonable arguments. For example, rather than trying to prove that people who drive fast cars are more likely to have accidents, the instructor will show students that drivers who are risk averse are also more likely to make better decisions and avoid accidents. They will show students how to use statistics and general knowledge about driving to prove their point and avoid arguments that are based on emotion.

There are many benefits to teaching students how to make better arguments and more reasonable arguments. One benefit is that it will allow them to present their ideas to others in a clear and reasonable manner. In some cases, presenting an idea to an audience is easier when you know what they are thinking. The class will be able to tell the instructor what they don't understand and the instructor will be able to answer those questions. By taking a critical thinking class, you will become more familiar with thinking through arguments and you will be able to improve your argumentative skills in your future personal interviews and group discussions.

Another benefit of learning how to do logic and critical thinking is that you will gain the ability to communicate your ideas effectively. If you're presenting arguments to someone, you must be able to effectively communicate your ideas. Most people find that making persuasive arguments and presenting an argument in a logical manner is much easier to convey than writing an essay or a letter. If you don't know how to communicate your ideas clearly, you won't ever learn how to persuade another person to go along with your ideas.

The ability to develop critical thinking skills is very important if you want to achieve success in life. People with poor critical thinking skills don't have as many opportunities or achievements in life. These people often get stuck in a rut and can never seem to move ahead in life. Their cognitive processes are slow and they don't always grasp new information. If you don't believe that someone is being biased against you, then you have a good chance of succeeding. Even if you can't see it, they are probably biased against you!

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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